oomates
Notes from inside the store
Original research from real WooCommerce stores, and practical notes on selling online. We publish what the data actually says — including when it isn't flattering.
Research·7 min read
Two in five shoppers message you after closing time
What 20,715 real messages to 29 WooCommerce stores reveal about when customers actually ask — and why most of them only ask once.
Read the studyResearch, not opinions
Every study is a census of real shopper conversations, not a survey. We publish the method, the caveats, and the cuts that didn't support our case.
Method over conclusions
Each study shows its sample size, its cut-offs, and how the headline holds up when you define the terms differently. Want a cut we didn't run? Ask.